DISCOVER THE STORY

Sasha is an outfit accessories brand, but it’s more than just that. it’s a story of personal expression, jugaad-fashion, and making statement looks without relying on expensive clothes or designer labels. What really sparked Sasha wasn’t a business plan or a market gap it was a moment. Or more specifically, a person. My closest friends is someone I’ve always admired for her effortless sense of style. She could pull together a look using the most basic pieces, never spending a lot, and still walk into a room looking like she owned it. I saw people in expensive dresses and designer clothes, and still—she would stand out. That confidence, that creativity, that aura that’s what Sasha is inspired by.​